Amapiano star Njelic shifts gears with new Chery endorsement
Amapiano Star Njelic Secures Major Chery Brand Partnership
South African amapiano sensation Njelic has expanded his portfolio, signing a significant endorsement deal with automotive brand Chery. The partnership marks a career milestone for the Isgubhu and Wamuhle hitmaker, who will represent Chery’s Tiggo 8 model in South Africa.
A Strategic Career Move
Njelic expressed enthusiasm about the collaboration:
“Music has opened incredible doors, and this partnership takes me to new spaces I never imagined,” he shared. The artist highlighted key features of his new Tiggo 8, including its air purification system and wireless CarPlay – perfect for studio sessions on the go.
Balancing Business and Music
While embracing this new venture, Njelic continues to make waves in the amapiano scene:
- Recently released The Doctor’s Laboratory album
- Preparing new collaborations, including a track with Mnqobi Yazo
- Developing fresh talent through his Garage FM Studioz
The multi-hyphenate entertainer remains engaged with fans, noting: “Their feedback fuels everything we create.”
Industry Impact
This deal positions Njelic among a growing list of South African artists crossing into major brand partnerships. It follows his successful 2023 tour and reinforces amapiano’s commercial influence beyond music.
Chery’s selection of Njelic reflects the brand’s alignment with youth culture and creative entrepreneurship. As the amapiano star accelerates both his automotive and musical journeys, industry watchers anticipate more boundary-pushing moves from the artist.