Kanye West reportedly changes his name again to Ye Ye

Kanye West Reportedly Changes Name Again – This Time to “Ye Ye”
Kanye West appears to be rebranding yet again, with legal documents suggesting another name change for the controversial artist. According to business filings in California, the rapper and fashion mogul—who legally shortened his name from Kanye Omari West to simply “Ye” in 2021—may now be adopting “Ye Ye” as his new moniker.

What We Know:
- Legal Paperwork: E! News reports that Ye’s Chief Financial Officer, Hussain Lalani, listed him as “Ye Ye” in recent California Secretary of State filings.
- No Official Confirmation: While Ye hasn’t publicly announced the change, the documents suggest a formal shift in his personal and professional identity.
- Social Media Clue: Earlier this month, Ye tweeted that he was abandoning his longtime @kanyewest handle, writing: “I’ma finally stop using the @kanyewest Twitter ’cause my name is Ye. Gonna start a ye account and it is what it is.”
The Meaning Behind “Ye”
This isn’t the first time Ye has explained the significance of his name. In a 2018 interview with Big Boy, he shared:
“In the Bible, ‘ye’ means ‘you.’ So, I’m you, I’m us, it’s us. It went from Kanye, which means ‘the only one,’ to just Ye—a reflection of our good, our bad, our confusion, everything.”
If confirmed, “Ye Ye” would mark his latest reinvention—but fans are left wondering: What’s next?